When you flip websites for profit, you’re renovating what we call a Krappy site and transforming it into what we call a Kool site. For that to happen, several things must be done. The MOST IMPORTANT being creating new, original and unique content. This is imperative because the search engines SEARCH for unique, original content.
When they come across DUPLICATE content (don’t ask me how they know, just trust me THEY KNOW), they skip it altogether. That means your site will not come up in the search listings. Your organic traffic that comes from people typing in the keywords that will get them to your site will not happen. NO ONE WILL COME TO YOUR SITE.
